Reporting & Analysis

Who loves a good mystery? We certainly do. We love to tackle new research, analysis and reporting cases, seeking to unravel complex questions about our clients’ customers, business and vendors.  Because we have experience with businesses of all sizes and across numerous industries, we can give you powerful insights into how you can improve your business.

Do you ever wish you knew more about your customers?

  • How satisfied are my customers?
  • What makes them buy certain products?
  • Will they buy the new product we want to introduce?
  • Are they more loyal to a competitor? Why?
  • What product features appeal most to them?
  • Which features could they live without?
  • Which is the best contact method?
  • Which colors and photographs appeal most?
  • When are they most likely to buy?
  • How often to do they purchase similar products?
  • What would prompt them to buy more often?
  • Do they share the decision-making process?
  • How does price impact the sale?
  • What’s the lifetime value of my customer base?

Or how about your vendors?

  • Are we really selecting the best vendor?
  • What’s the best way to put together a Request for Proposal (RFP)?
  • Is there a better price out there?
  • Am I getting all the cutting-edge services available?

Or how about your internal departments?

  • Where are we financially “leaking profitability”?
  • Where could we tighten our belts?
  • Do my corporate offices reflect my brand image?
  • Are my employees really engaged?
  • Do my employees really believe in my brand?
  • Are my employees handling their jobs efficiently?
  • Are my employees loyal?
  • Are my employees treating my customers well?
  • Are my employees growing and learning?
  • Are my employees being trained properly?
  • Are my employees being motivated and mentored for career advancement?

Or your competitors?

  • Why are my competitors gaining market share?
  • How are their products outselling mine?
  • What marketing tactics are they using that we should consider?
  • What differentiates us from them?

We specialize in helping you get the answers you need to run you business efficiently, generate more revenue and keep you customers happy.

The Analysis Process

We can help with the entire research, analysis and reporting process:

  • Building data collection databases
  • Designing response tracking processes
  • Creating business intelligence queries and reports (ad hoc or ongoing)
  • Designing surveys (web, print, phone, IVR, etc.)
  • Researching the web, in print, etc.
  • Conducting focus groups
  • Writing RFPs, surveys and other data gathering materials
  • Collecting and storing data
  • Analyzing data
  • Preparing and delivering research findings

Whatever your analysis needs, you can count on us to quickly uncover the critical information you need to make key decisions.

Let us help you with your upcoming research, analysis and reporting projects:

  • Product viability and acceptance studies
  • Vertical market viability studies
  • RFP design, distribution and analysis
  • Business viability studies
  • Competitive intelligence studies
  • Customer satisfaction surveys
  • Customer preference surveys
  • Customer panels for product improvement
  • Seasonality studies
  • Price elasticity studies
  • Customer attrition studies
  • Data mining and consumer behavior analysis
  • Marketing campaign effectiveness analysis
  • Brand acceptance studies
  • Predictive modeling and other statistical tools
  • Sales performance benchmarking studies
  • Customer service performance benchmarking