Public Relations

As marketers, we spend thousands and even many millions of dollars crafting solid marketing campaigns each year, carefully fine-tuning every message. Suddenly, in the blink of an eye, our message can be quickly forgotten when a new messenger enters … the media.

The media can be both friends and foes of the marketer. Large corporations spend much of their time in the limelight, constantly being watched by journalists looking for the next big story.

Sometimes your company is a media darling. Corporate public relations teams smile as they read congratulatory articles about the company and rave reviews about new products. The champagne pours as a TV news show touts the company’s new product as “best in class.” The late night phone calls, prepared interviews and distributed press releases have paid off.

Then, the phone rings. A former employee has leaked a possible scandal to the press. Frantic executives and corporate lawyers scramble to prepare a statement. Suddenly, public relations isn’t so glamorous.

We help companies streamline their public relations activities, closely monitor media buzz, defuse criticism and develop a strong bond with the press and the community at large.

The best public relations strategy is a proactive one — delivering interesting content to the press on a regular basis through press releases, preparing in advance for crisis situations, scheduling ongoing promotional events and developing a community relations action plan. We help clients create and execute public relations plans that support your enterprise-wide marketing strategy and minimize negative publicity.  We are also experienced and comfortable working with legal teams to craft or adjust copy.

The bottom line: Silver Court helps corporate officers and public relations teams sleep a little easier at night.

Let us help you with your next public relations project:

  • Enterprise-wide public relations strategies
  • Community relations
  • Media relations
  • Consumer PR
  • Stockholder and investor relations
  • Employee and internal communications
  • Crisis management planning
  • Crisis management
  • Recall and other PR hotline management
  • Diversity marketing
  • Promotional events management
  • Press release writing
  • Press release distribution
  • Media kit (press kit) creation
  • Annual report writing
  • Press statement
  • General speech writing
  • Stockholder meeting speech writing
  • Interview coaching