Marketing Planning
“The loftier the building, the deeper the foundation must be.”
Thomas a Kempis (1380-1471)
High-return marketing rarely happens by chance. Considerable foresight and planning lay the foundation for successful campaigns and product launches. We combine fresh ideas with years of hands-on experience and best practices studies to craft marketing strategies that get results.
Creating the Marketing Plan
During initial high-level brainstorming meetings, we learn about your business and existing approach. We then suggest ideas to take your business to new or existing markets in fresh ways. Once we have collaborated with your team to create a workable list of ideas and nail down a budget, we create a detailed marketing plan, including precise implementation instructions as needed. For complicated direct response campaigns, we can even devise testing scenarios and matrices to isolate the most responsive message. Leaving no stone unturned, we can flowchart tactical contingency plans to reduce the number of surprises during the launch. The result is a workable marketing plan you and your team can follow for the upcoming year.
Implementing the Plan
Once the marketing plan has been approved, we can then work closely with you team and external suppliers (such as printers, list brokers, service bureaus and lettershops) to monitor and direct the creative and operational details of the launch. During daily, weekly or monthly meetings, we can provide hands-on guidance to make sure your marketing efforts are staying on-track. We can also provide direct services such as copywriting, graphic design and database design.
Types of Marketing Plans We Develop
- Comprehensive Marketing Plans for New Businesses
- Comprehensive Marketing Plans for Existing Businesses
- New Product/Service Launch Plans
- Acquisition and Conversion Marketing Plans
- Sales Lead Generation Marketing Plans
- Cross-sell Marketing Plans
- Up-sell Marketing Plans
- Renewal and Retention Marketing Plans
- Loyalty Program Plans
- Re-capture and “Cancellation Save” Plans
- Predictive Modeling Plans
- Direct Mail Test Matrix Creation
- Marketing Data Capture Plans
- Sales Channel Deployment Plans
- Customer Service Preparation/Training Plans
- Customer Lifetime Value Analysis
- Pricing Development Plans
- Price Elasticity Testing Plans
Client Results
Silver Court clients have experienced high product acceptance, improved response, increased return on investment, less headaches and smoother roll-outs.
Ready to Give Us a Try?
Let us give you a few fresh ideas or create an entire strategy for your business. Tap into the expertise of the Silver Court marketing strategy team and discover how effective, efficient and hassle-free marketing planning can be. Contact us today!