Direct Marketing
Direct marketing can be a highly profitable marketing tool when the mail campaign is (1) eye-catching, (2) relevant to the customer and (3) combined with other marketing efforts.
In fact, numerous tests and research studies have shown that integrated direct marketing campaigns are more effective than those that run independently. We craft direct marketing campaigns that present a consistent message, including the right combination and frequency of direct mail, outbound sales, e-marketing, newsletters, postcards and more.
We can handle complex database marketing testing, list acquisition, data extracts and hygiene, predictive modeling, extensive sales-oriented copywriting and design in-house. Possessing strategic relationships with lettershops, printers, e-mail distributors, outbound sales providers and the US Postal Service, we can also coordinate and monitor each direct marketing campaign.
Whether you are a newcomer to direct marketing or are a database marketing pro, we can help you uncover opportunities for greater response, smoother campaigns and increased profitability.
Let us help you with your next direct marketing project:
- Full-service direct marketing management
- Direct marketing campaign architecture: acquisition & retention
- Testing plan creation and analysis
- Direct marketing database design
- Campaign management software selection assistance
- List segmentation and profiling
- List acquisition
- Data appends
- Direct mail and postcard design
- Direct mail copywriting
- Direct mail production
- Direct mail fulfillment planning
- Predictive modeling
- Direct marketing results analysis
- Seasonality studies
- Inbound call center cross-selling and up-selling planning
- Outbound call center sales scripting
- E-mail design
- E-mail copywriting
- E-mail landing page and fulfillment design
- E-mail results tracking assistance
- E-newsletter program design
- Loyalty program implementation
- Blog copywriting and implementation
- E-greeting and client gift programs